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Ignore Everybody: and 39 Other Keys to Creativity 精装 – 2009年 6月 11日
作者
Hugh MacLeod
(作者)
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When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
- 纸书页数176页
- 语言英语
- 出版社Portfolio
- 出版日期2009年 6月 11日
- 尺寸14.61 x 1.91 x 21.59 cm
- ISBN-10159184259X
- ISBN-13978-1591842590
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Book Description
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog gapingvoid.com and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being discovered by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Dont try to stand out from the crowd; avoid crowds altogether. Theres no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesnt have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeods 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog gapingvoid.com and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being discovered by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Dont try to stand out from the crowd; avoid crowds altogether. Theres no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesnt have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeods 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Amazon Exclusive: Author Hugh MacLeod on Having a Life
作者简介
Hugh MacLeod is the cartoonist and acclaimed blogger behind gapingvoid.com and the bestselling author of Ignore Everybody and Evil Plans. After a decade working as an advertising copywriter, he started to publish online his "cartoons drawn on the back of business cards," which eventually he turned into a full-time job. He is known for both his art and for his thoughts on marketing, and has become a popular speaker.
基本信息
- 出版社 : Portfolio
- 出版日期 : 2009年 6月 11日
- 版本 : First Edition
- 语言 : 英语
- 纸书页数 : 176页
- ISBN-10 : 159184259X
- ISBN-13 : 978-1591842590
- 商品重量 : 290 g
- 尺寸 : 14.61 x 1.91 x 21.59 cm
- 亚马逊热销商品排名: 图书商品里排第184,202名 (查看图书商品销售排行榜)
- 买家评论:
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Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.
买家评论
4.3 星(满分 5 星)
4.3 (满分 5 )
621 条整体评分
买家评论和评级的运作方式
买家评论(包括商品星级评定)可帮助买家进一步了解商品,并确定商品是否适合他们。
在计算整体星级评定和按星级划分的百分比时,我们不使用简单的平均值。我们的系统会考虑评论的时间以及评论者是否在亚马逊上购买了商品等因素。系统还对评论进行了分析,以验证其可信度。
详细了解买家评论在亚马逊上的运作方式5 星(最高 5 星)
You want REAL? get this book.
I bought this book after receiving cartoons from Hugh's blog for couple weeks and been struck by curiosity of who draw these, specially the words they had attached. I literary searched to see if the artist had a book, bingo, he had indeed. To keep story simple, I bought book, read it and loved it, it was addictive and almost impossible to put down, too real of a story, too good advise, incredibly plain vanilla(no soft talk). Finished book in couple days and then said to my self, I want more, maybe he has another one, he does! I just ordered his new book. Stop reading reviews and buy this book, it will change your thinking forever, it did for me. Cheers!
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热门评论来自 美国
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2009年6月11日在美国发布评论格式: 精装已确认购买Ignore Everybody is two things in one. First, it's a series of tips designed to turn creatives into artists. Second, it's a collection of Hugh's best cartoons. While some of the cartoons do support the text, I'm going to review the cartoons and the text separately because they really do stand on their own.
===THE BOOK===
What separates a writer from an author? A rower from an oarsman? A comedian from a humorist?
Greatness in any field comes from taking a novel idea and pushing it to its logical conclusion, redefining the medium in the process.
Hugh doesn't teach you how to come up with your big idea, nor is the book a collection of theories on what makes something innovative. Rather, Hugh's rules teach a mindset conducive to pushing great ideas to their logical conclusions.
This book won't teach you how to paint, but if you're lucky you'll come away with the mental frame you need to avoid having the outside world crush your creativity. And if you really take its lessons to heart then hopefully, in the words of Steve Jobs, you'll ship.
Over the years I've sent the blog post that inspired this book to countless friends, and now that I've read the book itself I can't recommend it enough. I'd consider it a must-read for any creative who aspires to be an artist, not just some guy who lives in a loft and calls himself a writer.
But even if you don't aspire to become an artist, the book still has much to offer. In Hugh's own words, "This book is about becoming more 'creative' in one's work, whoever you may be. Or just useful advice for any one who aspires to undertake some creative or artistic journey."
===THE CARTOONS===
While reading Ignore Everybody, one gets the sense that Hugh MacLeod would be far happier if only he were a little less intelligent. The existentially depressed cynic to Woody Allen's bumbling neurotic, the Hugh MacLeod character is sort of a cross between Dostoevsky and George Carlin.[1] That is, the cartoons are really a collection of observations about people, their motivations, and the shallowness and meaninglessness of the human condition.
So, is Hugh truly an artist, someone who has pushed the medium forward? Yes. Two reasons:
1) Hugh is the only cartoonist that's figured out a way to draw his characters in a way that really lets you see into their souls. Hugh manages to nail the platonic ideals of the ditzy blonde, the pretending-to-be-an-artist-to-pick-up-girls guy, the too-full-of-himself corporate a**hole, etc. Considering that his cartoons are really only simple line drawings, it's amazing how well he's able to convey the characters' posture, dress, facial expression, body language, etc.
You can tell exactly what the character is like as an entire person just by looking at them, even if you cover up the text. Open up the Sunday comics and it quickly becomes clear that no other cartoonist can do this.
2) Hugh's second trademark is being able to write the one sentence that sums up the character's entire existence.
Man: "I can't decide what I want to be: A millionaire or an artist."
Woman: "Can't you just compromise? Become a millionaire artist or something..."
Viewed through the lens of the art, the human existence is nothing more than posturing and superficiality.
Does Hugh actually believe this? He says,
"I don't necessarily find the human condition shallow and meaningless per se. Just our egos and pride sometimes force us to act like it is. I think we're all strive to find meaning in life, we just don't always elect to take the high road when doing so; we're often far too willing to look for shortcuts."
All in all, this is a book that will change the way you think. In a good way. A very good way.
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2010年6月2日在美国发布评论格式: 精装已确认购买WHAT I LIKED ABOUT THE BOOK
MacLeod starts off with a bang. In the first chapter, he says "The more original your idea, the less good advice other people will be able to give you" (p. 1) and "a big idea will change you" (p. 2). I was hooked from that moment. I've been breaking new ground in educational leadership academe for years now and have consistently found that the vast majority of my peers don't have much to offer me in terms of insight or direction. I don't know where all of this "social media and tribe building as an alternative to traditional measures of success for research faculty" stuff is going to go. But it sure is an interesting ride. And MacLeod is correct - it has changed my thinking substantially.
Each chapter is short. Just enough to give you some context and get you thinking about your life and your job. And think you will...
MacLeod is a popular cartoonist. He punctuates his writing with some of his art. Awesome.
KEY QUOTES
Here are a few key quotes:
"Good ideas alter the power balance in relationships. That is why good ideas are always initially resisted." (p. 2)
Boy, I've lived this one several hundred times over the past few years. Either I'm ahead of my time (in my field) or I'm completely insane. Time will tell!
AND
"Your wee [creative] voice came back because your soul somehow depends on it. There's something you haven't said, something you haven't done, some light that needs to be switched on, and it needs to be taken care of. Now. So you have to listen to the wee voice or it will die ... taking a big chunk of you along with it." (p. 28)
The peer-review publication paradigm - where your writing goes in places that educators never visit - never made a lot of sense to me. Blogging and other social media have given me different outlets and a different voice. And I'm much, much happier for it. My wee voice was crying out for something different. I just didn't know it.
AND
"Don't make excuses. Just shut the [heck] up and get on with it." (p. 82)
AND
"The ease with which a blog (or whatever social medium you prefer) can circumvent the gatekeepers is staggering." (p. 140)
QUESTIONS I HAVE AFTER READING THIS BOOK
1. Am I brave enough to never publish a peer-reviewed article again?
2. Is there enough space in my day job as a professor to accommodate my non-peer-review writing and social media passions?
3. What should I be working on next? Where do I want to go and what do I want to be doing in 5 years?
4. How do I reach school leaders when most are not yet active in social media?
5. How many graduating high school seniors can I give this book to before a parent complains about the language (some of which is a bit crude)?
RATING
I give this book 5 stars to reflect a) the amount of yellow ink in my copy, and b) the affirmation of much of what I believe (or would like to believe) about myself and my work. Extra credit for the author's last name!
** See my other reviews and recommended reading suggestions at my blog, Dangerously Irrelevant.
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2021年8月15日在美国发布评论格式: 精装已确认购买I enjoyed this book, bought it because it was recommended in another book I read about inspiring creativity. It wasn’t life changing, but I think one learns a little from everything. After finishing it, I posted a pic on Instagram of this book in a small stack along with some others I’ve read recently—a positive post, not a review and nothing negative at all about anything or anyone, just sharing my reads and tagging the authors to give credit, to help promote reading in general, and to make it easy for anyone interested to click through and find out more. This author left a nasty comment on my post, saying “FYI I HATE being tagged by people I don’t know.” Sheesh. I immediately removed the tag, and I’m trying to not let his reaction tarnish my takeaways from his book, but wanted to mention it here to warn anyone else who might be inclined to share it on social media, to not tag or credit this guy and inadvertently tick him off.
来自其他国家/地区的热门评论
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Paulo Roberto Miguel2021年11月1日在巴西发布评论5.0 颗星,最多 5 颗星 Fantástico, inspirador
格式: Kindle电子书已确认购买Ótima leitura, bom de ler, muito inspirador, recomendo principalmente pra quem tem receio de empreender, infelizmente não achei versão em português e o preço do livro físico é absurdo.
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José M. Fernández2014年1月30日在西班牙发布评论5.0 颗星,最多 5 颗星 100% recomendable
格式: 精装已确认购买Muy entretenido y motivador a la vez, pero ojo que no se trata de un libro de autoayuda. Muy, muy recomendable.
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fdz2018年2月15日在印度发布评论5.0 颗星,最多 5 颗星 Five Stars
格式: 精装已确认购买Definitely a must read, gives a different view on creativity.
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Ulises Lima2019年11月21日在墨西哥发布评论5.0 颗星,最多 5 颗星 Good.
格式: 精装已确认购买Amazing book. Full of inspiring tips.
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J. Mark2014年1月8日在加拿大发布评论5.0 颗星,最多 5 颗星 The perfect road map for the artistic career and mind.
格式: 精装已确认购买The title got my attention instantly, sounding like exactly what I was looking for. I was a bit on the fence about reading this due only to the negative reviews I found.
Well, my original judgement was correct, it is perfection.
Each point is kept direct and short, with the perfect amount of impact to drive home the 'key' without rambling. Its a small book with a big punch, strong enough to bust through the mental doubt cloud that can be the artistic brain.
He lays it out for you, how to keep yourself 'sane' and constantly creating, and how to avoid the mistakes so often made. I wouldn't hesitate to gift or recommend this to any artistic person, whether a professional artist in any medium, or a creative person on a traditional career path.
In regards to the negative reviews and remarks I came across, the people who wrote them are, funnily enough, the people who the author says to 'ignore'. Some even criticized the authors artwork and chosen medium. They are just very conservative people with a handful of judgemental opinions, that in my view are complete rubbish.
Please pay no mind to them, they only serve to prove the authors point.
This book is small, but holds the information an artist needs to thrive and succeed. This should be required reading.

















