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It isn’t about getting more done in less time. It’s about getting only the right things done.

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“Essentialism will give you richer, sweeter results and put you in real control, giving greater precision to the pursuit of what truly matters.”—Forbes

“In this likeable and astute treatise on the art of doing less in order to do better...McKeown makes the content fresh and the solutions easy to implement. Following his lucid and smart directions will help readers find ‘the way of the essentialist.’”—Success

“Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the ‘right’ things? The reality is, you don’t make progress that way. Instead, you’re in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can’t tell you what’s essential to every life, but he can help you find the meaning in yours.”—Daniel H. Pink, author of To Sell is Human and Drive

“Entrepreneurs succeed when they say ‘yes’ to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying ‘no’ to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards.”—Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 New York Times bestseller The Start-up of You

“As a self-proclaimed ‘maximalist’ who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just less, you should read it too.”—Chris Guillebeau, New York Times bestselling author of The $100 Startup

“Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project.”—Tim Brown, CEO of IDEO

“In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today.”—Jeff Weiner, ‎CEO, LinkedIn

“Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown’s words slowly, stop and think about how to apply them to your life—you will do less, do it better, and begin to feel the insanity start to slip away.”—Robert I. Sutton, Professor at Stanford University and author of Good Boss, Bad Boss and Scaling Up Excellence

“Essentialism is a rare gem that will change lives. Greg offers deep insights, rich context and actionable steps to living life at its fullest. I’ve started on the path to an Essentialist way of life, and the impact on my productivity and well-being is profound.”—Bill Rielly, Senior Vice President, Intel Security

作者简介

Greg McKeown writes, teaches, and speaks around the world on the importance of living and leading as an Essentialist. He has spoken at companies including Apple, Google, Facebook, LinkedIn, Salesforce, Symantec, and Twitter and is among the most popular bloggers for the Harvard Business Review and LinkedIn Influencer’s group. He co-created the course, Designing Life, Essentially at Stanford University, was a collaborator of the Wall Street Journal bestseller Multipliers and serves as a Young Global Leader for the World Economic Forum. He holds an MBA from Stanford University.

文摘

Chapter 1

The Essentialist

The wisdom of life consists in the elimination of non-essentials.

--Lin Yutang

Sam Elliot1 is a capable executive in Silicon Valley who found himself stretched too thin after his company was acquired by a larger, bureaucratic business.

1 Name has been changed.

He was in earnest about being a good citizen in his new role so he said yes to many requests without really thinking about it. But as a result he would spend the whole day rushing from one meeting and conference call to another trying to please everyone and get it all done. His stress went up as the quality of his work went down. It was like he was majoring in minor activities and as a result, his work became unsatisfying for him and frustrating for the people he was trying so hard to please.

In the midst of his frustration the company came to him and offered him an early retirement package. But he was in his early 50s and had no interest in completely retiring. He thought briefly about starting a consulting company doing what he was already doing. He even thought of selling his services back to his employer as a consultant. But none of these options seemed that appealing. So he went to speak with a mentor who gave him surprising advice: “Stay, but do what you would as a consultant and nothing else. And don’t tell anyone.” In other words, his mentor was advising him to do only those things that he deemed essential--and ignore everything else that was asked of him.

The executive followed the advice! He made a daily commitment towards cutting out the red tape. He began saying no.

He was tentative at first. He would evaluate requests based on the timid criteria, “Can I actually fulfill this request, given the time and resources I have?” If the answer was no then he would refuse the request. He was pleasantly surprised to find that while people would at first look a little disappointed, they seemed to respect his honesty.

Encouraged by his small wins he pushed back a bit more. Now when a request would come in he would pause and evaluate the request against a tougher criteria: “Is this the very most important thing I should be doing with my time and resources right now?”

If he couldn’t answer a definitive yes, then he would refuse the request. And once again to his delight, while his colleagues might initially seem disappointed, they soon began respecting him more for his refusal, not less.

Emboldened, he began to apply this selective criteria to everything, not just direct requests. In his past life he would always volunteer for presentations or assignments that came up last minute; now he found a way to not sign up for them. He used to be one of the first to jump in on an e‑mail trail, but now he just stepped back and let others jump in. He stopped attending conference calls that he only had a couple of minutes of interest in. He stopped sitting in on the weekly update call because he didn’t need the information. He stopped attending meetings on his calendar if he didn’t have a direct contribution to make. He explained to me, “Just because I was invited didn’t seem a good enough reason to attend.”

It felt self-indulgent at first. But by being selective he bought himself space, and in that space he found creative freedom. He could concentrate his efforts one project at a time. He could plan thoroughly. He could anticipate roadblocks and start to remove obstacles. Instead of spinning his wheels trying to get everything done, he could get the right things done. His newfound commitment to doing only the things that were truly important--and eliminating everything else--restored the quality of his work. Instead of making just a millimeter of progress in a million directions he began to generate tremendous momentum towards accomplishing the things that were truly vital.

He continued this for several months. He immediately found that he not only got more of his day back at work, in the evenings he got even more time back at home. He said, “I got back my family life! I can go home at a decent time.” Now instead of being a slave to his phone he shuts it down. He goes to the gym. He goes out to eat with his wife.

To his great surprise, there were no negative repercussions to his experiment. His manager didn’t chastise him. His colleagues didn’t resent him. Quite the opposite; because he was left only with projects that were meaningful to him and actually valuable to the company, they began to respect and value his work more than ever. His work became fulfilling again. His performance ratings went up. He ended up with one of the largest bonuses of his career!

In this example is the basic value proposition of Essentialism: only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can make your highest contribution towards the things that really matter.

What about you? How many times have you reacted to a request by saying yes without really thinking about it? How many times have you resented committing to do something and wondered, “Why did I sign up for this?” How often do you say yes simply to please? Or to avoid trouble? Or because “yes” had just become your default response?

Now let me ask you this: Have you ever found yourself stretched too thin? Have you ever felt both overworked and underutilized? Have you ever found yourself majoring in minor activities? Do you ever feel busy but not productive? Like you’re always in motion, but never getting anywhere?

If you answered yes to any of these, the way out is the way of the Essentialist.

The Way of the Essentialist

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at the time was to cover the turntable in a solid wooden lid or even to incorporate the player into a piece of living room furniture. Instead, he and his team removed the clutter and designed a player with a clear plastic cover on the top and nothing more. It was the first time such a design had been used, and it was so revolutionary people worried it might bankrupt the company because nobody would buy it. It took courage, as it always does, to eliminate the nonessential. By the sixties this aesthetic started to gain traction. In time it became the design every other record player followed.

Dieter’s design criteria can be summarized by a characteristically succinct principle, captured in just three German words: Weniger aber besser. The English translation is: Less but better. A more fitting definition of Essentialism would be hard to come by.

The way of the Essentialist is the relentless pursuit of less but better. It doesn’t mean occasionally giving a nod to the principle. It means pursuing it in a disciplined way.

The way of the Essentialist isn’t about setting New Year’s resolutions to say “no” more, or about pruning your in-box, or about mastering some new strategy in time management. It is about pausing constantly to ask, “Am I investing in the right activities?” There are far more activities and opportunities in in the world than we have time and resources to invest in. And although many of them may be good, or even very good, the fact is that most are trivial and few are vital. The way of the Essentialist involves learning to tell the difference--learning to filter through all those options and selecting only those that are truly essential.

Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.

The difference between the way of the Essentialist and the way of the Nonessentialist can be seen in figure 1 above. In both images the same amount of effort is exerted. In the image on the left, the energy is divided into many different activities. The result is that we have the unfulfilling experience of making a millimeter of progress in a million directions. In the image on the right, the energy is given to fewer activities. The result is that by investing in fewer things we have the satisfying experience of making significant progress in the things that matter most. The way of the Essentialist rejects the idea that we can fit it all in. Instead it requires us to grapple with real trade-offs and make tough decisions. In many cases we can learn to make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again.

The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

The way of the Essentialist is the path to being in control of our own choices. It is a path to new levels of success and meaning. It is the path on which we enjoy the journey, not just the destination. Despite all these benefits, however, there are too many forces conspiring to keep us from applying the disciplined pursuit of less but better, which may be why so many end up on the misdirected path of the Nonessentialist.

The Way of the Nonessentialist

On a bright, winter day in California I visited my wife, Anna, in the hospital. Even in the hospital Anna was radiant. But I also knew she was exhausted. It was the day after our precious daughter was born, healthy and happy at 7 pounds, 3 ounces.1

Yet what should have been one of the happiest, most serene days of my life was actually filled with tension. Even as my beautiful new baby lay in my wife’s tired arms, I was on the phone and on e‑mail with work, and I was feeling pressure to go to a client meeting. My colleague had written, “Friday between 1–2 would be a bad time to have a baby because I need you to come be at this meeting with X.” It was now Friday and though I was pretty certain (or at least I hoped) the e‑mail had been written in jest, I still felt pressure to attend.

Instinctively, I knew what to do. It was clearly a time to be there for my wife and newborn child. So when asked whether I planned to attend the meeting, I said with all the conviction I could muster . . .

“Yes.”

To my shame, while my wife lay in the hospital with our hours-old baby, I went to the meeting. Afterward, my colleague said, “The client will respect you for making the decision to be here.” But the look on the clients’ faces did not evince respect. Instead, they mirrored how I felt. What was I doing there? I had said “yes” simply to please, and in doing so I had hurt my family, my integrity, and even the client relationship.

As it turned out, exactly nothing came of the client meeting. But even if it had, surely I would have made a fool’s bargain. In trying to keep everyone happy I had sacrificed what mattered most.

On reflection I discovered this important lesson:

If you don’t prioritize your life, someone else will.

That experience gave me renewed interest--read, inexhaustible obsession--in understanding why otherwise intelligent people make the choices they make in their personal and professional lives. “Why is it,” I wonder, “that we have so much more ability inside of us than we often choose to utilize?” And “How can we make the choices that allow us to tap into more of the potential inside ourselves, and in people everywhere?”

My mission to shed light on these questions had already led me to quit law school in England and travel, eventually, to California to do my graduate work at Stanford. It had led me to spend more than two years collaborating on a book, Multipliers: How the Best Leaders Make Everyone Smarter. And it went on to inspire me to start a strategy and leadership company in Silicon Valley, where I now work with some of the most capable people in some of the most interesting companies in the world, helping to set them on the path of the Essentialist.

In my work I have seen people all over the world who are consumed and overwhelmed by the pressures all around them. I have coached “successful” people in the quiet pain of trying desperately to do everything, perfectly, now. I have seen people trapped by controlling managers and unaware that they do not “have to” do all the thankless busywork they are asked to do. And I have worked tirelessly to understand why so many bright, smart, capable individuals remain snared in the death grip of the nonessential.

What I have found has surprised me.

I worked with one particularly driven executive who got into technology at a young age and loved it. He was quickly rewarded for his knowledge and passion with more and more opportunities. Eager to build on his success, he continued to read as much as he could and pursue all he could with gusto and enthusiasm. By the time I met him he was hyperactive, trying to learn it all and do it all. He seemed to find a new obsession every day, sometimes every hour. And in the process, he lost his ability to discern the vital few from the trivial many. Everything was important. As a result he was stretched thinner and thinner. He was making a millimeter of progress in a million directions. He was overworked and under-utilized. That’s when I sketched out for him the image on the left of figure 1.

He stared at it for the longest time in uncharacteristic silence. Then he said, with more than a hint of emotion, “That is the story of my life!” Then I sketched the image on the right. “What would happen if we could figure out the one thing you could do that would make the highest contribution?” I asked him. He responded sincerely: “That is the question.”

1. A version of this story was published in a blog post I wrote for Harvard Business Review called “If You Don’t Prioritize Your Life, Someone Else Will,” June 28, 2012, http://blogs.hbr.org/2012/06/how-to-say-no-to-a-controlling/.

基本信息

出版社 ‏ : ‎ Crown Currency
出版日期 ‏ : ‎ 2014年 4月 15日
版本 ‏ : ‎ 1st
语言 ‏ : ‎ 英语
纸书页数 ‏ : ‎ 272页
ISBN-10 ‏ : ‎ 0804137382
ISBN-13 ‏ : ‎ 978-0804137386
商品重量 ‏ : ‎ 1.05 Kilograms
尺寸 ‏ : ‎ 14.48 x 2.31 x 21.64 cm
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Greg Mckeown

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Greg McKeown and his wife, Anna, are the proud parents of four children.

McKeown is the author of two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less and “Effortless: Make It Easier to Do What Matters Most”, which together have sold 3 million copies and been published in 40 languages.

Since it's publication, Essentialism has become a part of the wider culture. Kanye West declared himself an Essentialist on The Joe Rogan Podcast. It's Steve Harvey’s favorite book. Former First Lady of California, Maria Shriver, shares insights from the book at her coveted Sunday luncheons. Even presidential hopefuls have voiced their allegiance to its transformative power. In Brazil, Essentialism has been outselling Harry Potter. In Japan there are a series of graphic novels based on these ideas. At The Essentialism Academy people from over 100 countries take online classes. Hundreds of thousands receive McKeown's 1-Minute Wednesday newsletter. He's created The Essentialism Planner to help people put these ideas into practice on a daily basis. His podcast has grown into a living conversation with people the world over.

McKeown has become one of the most sought-after public speakers in the world. He has spoken to hundreds of organizations while traveling to more than 45 countries. His clients include Apple, Amazon, Google, Microsoft, Nike, X and the Navy Seals.

He holds a Masters from Stanford University and is conducting doctoral research at the University of Cambridge about how to get the right things done together.

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Giulia
Best book ever
2024年3月13日在意大利发布评论
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I have re read this book already twice and it’s so direct and well written it’s one on my favourites on the subject

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Boo
Insightful book! Must-read!
2021年7月20日在新加坡发布评论
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Really loved this book. Got lots of insights! I can keep rereading it.

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Topteck
A Book That Helped Me Focus on What Really Matters
2025年8月19日在加拿大发布评论
格式: 平装已确认购买
This book is about learning to do less, but better. Greg McKeown explains how we often try to take on too much and end up stretched thin, instead of focusing on what’s truly essential. He uses simple principles and real-world examples to show how saying “no” to the non-essential allows you to give your best to the things that matter most.

I liked this book because it’s practical, not just theory. It made me stop and think about where I spend my time and energy, and it gave me permission to cut out the distractions. Since reading it, I’ve found it easier to prioritize, make decisions, and feel less overwhelmed.

It’s not just about minimalism, it’s about living more deliberately. If you’re feeling pulled in too many directions, this book really helps reset your mindset.

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adriana da silva barbosa
Menos é melhor
2021年1月28日在巴西发布评论
格式: Kindle电子书已确认购买
Uma das perguntas mais poderosas que já me fizeram foi “Quais foram os 3 momentos/coisas que mais te fizeram ter sucesso no projeto X?”. Foi um exercício sensacional olhar para trás e identificar as 3 coisas essenciais que naquele projeto me fizeram ter sucesso. E foi quando percebi que muitas vezes, menos é melhor.

Esse livro veio para emoldurar, colocar nome em pensamentos e rituais que eu já vinha implementando na minha vida: o essencialismo. Em resumo: focar no que realmente é essencial ao invés dos “muitos triviais” (diferentes contextos).

As 2 coisas que mais me chamaram a atenção:

#1 Foco a laser: vivemos numa sociedade (do cansaço - leia!), que prega que tudo é possível. Vivemos ansiosos, sempre achando que estamos devendo fazer algo. Mas quem disse que é possível ser multifoco? Não dá. Quando tudo é prioridade, fazemos muitas coisas diferentes mas evoluímos milímetro em cada direção. Quando reduzimos para o que é essencial e colocamos foco naquilo, o resultado sai em velocidade de cruzeiro. Quando vi a segunda foto meu cérebro expandiu. Todo o racional me fez muito sentido e consegui pensar em coisas (poucas!) que coloquei foco no último ano e como me levaram para frente.

#2 A rotina te leva a tomar melhores decisões: tomar decisão suga as suas energias. Quanto menos decisão você tiver que tomar, melhor. Quando você é uma pessoa que segue rotinas, as decisões corriqueiras rodam no automático. Você deixa de ter que tomar decisões bestas do tipo que horas vou encaixar exercício, que horas vou jantar, o que vou comer hoje, eu vou ler agora ou ver netflix. Te sobra então mais energia (e clareza!) para decisões que efetivamente são essenciais. Eu que já fui vida louca, nos últimos 5 anos tô virando a velha da rotina. Me faz super bem!

Se você está se sentindo cansada(o), que sempre está devendo fazer algo para alguém ou vive caçando um método para ser mais produtivo, indico ler esse livro para rever se a sua lista (enorme?) de prioridades de 2021 faz realmente sentido.

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Pavithra Shree
Must read book to lead a hassle free life..! Both personal and professional..!
2024年6月3日在印度发布评论
已确认购买
I don't write reviews often... But if something is worth sharing, then it should be shared with everyone... Whoever is considering purchasing this book and reading the reviews section, pls don't give a second thought.. Jus go for the book... I am sure, You won't regret..! This is one of the books that has changed a whole lot of my perspectives in personal as well as professional life...

And you will undoubtedly be successful and stress-free if you adopt the essentialist mindsets that are described in this book!

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Pavithra Shree

Must read book to lead a hassle free life..! Both personal and professional..!

2024年6月3日在印度发布评论
I don't write reviews often... But if something is worth sharing, then it should be shared with everyone... Whoever is considering purchasing this book and reading the reviews section, pls don't give a second thought.. Jus go for the book... I am sure, You won't regret..! This is one of the books that has changed a whole lot of my perspectives in personal as well as professional life...

And you will undoubtedly be successful and stress-free if you adopt the essentialist mindsets that are described in this book!

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